Suspended? Why Google Merchant Center won't tell you exactly what went wrong.
Just browse the Google Merchant Center Community posts and you'll see it’s a common grievance: Google’s lack of clarity. This happens for two main reasons: to protect the integrity of their system and due to the intricate nature of their global policies.
GMC Algorithm Compliance
Google keeps its fraud detection logic confidential to protect the ecosystem. Providing a roadmap of these algorithms would allow malicious users to bypass the system, ultimately harming shoppers and undermining the platform’s reliability.
"Misrepresentation" Policy
Most suspensions fall under the 'Misrepresentation' category—either regarding your business or your products. This is a broad policy that covers everything from insufficient contact details and inconsistent shipping or refund information to the lack of a clear privacy policy. By using such an overarching term, Google shifts the burden to you, requiring a full audit of your entire operation to ensure total compliance.
Multiple risk signals
Suspensions are rarely caused by a single mistake. The system analyzes a combination of factors, such as inconsistencies between your Merchant Center data and your website, technical glitches, missing mandatory information, and the overall user experience (UX). Being specific about a single point could distract you from other systemic issues that need to be addressed.
In the context of Google Merchant Center, 'Misrepresentation' typically refers to vague, incorrect, or incomplete product information submitted to Google. And believe me, it’s more common than you might think!
Even when you feel like everything is in order and ready for a new appeal, you might be caught off guard by yet another rejection.
This misleading information can lead to your store being suspended or your products appearing incorrectly in search results.
What is Misrepresentation?
This is why a professional analyst’s insight makes all the difference: they don't just fix a single error; they conduct a comprehensive audit of your entire business. An expert can interpret Google's vague messaging and identify the specific combination of factors that, together, led to the suspension.
How does Conteúdo Singular's service work?
A thorough analysis combined with documented actions are key steps that drive a high success rate in Google Merchant Center reinstatement. By following a rigorous process, we ensure every policy gap is closed before filing an appeal.
Preliminary Assessment / Website and Merchant Center Audit
As soon as I receive your request, I begin analyzing your case as if I were managing the store myself. I identify the specific policy violation and present the best possible solutions to get your account unsuspended. If necessary, I’ll request access to your Merchant Center or ask for screenshots to evaluate the chances of a successful appeal.
Proposal Submission & Project Kickoff
Once the initial analysis is complete, I will send you a quote including the estimated timeline and the specific logins or access required. Pricing and delivery times depend on the store's complexity and the specific issues that led to the suspension. I communicate in whatever way makes you feel most confident in partnering with Conteúdo Singular. Every action taken is logged and shared with you for full transparency.
Submission for Review & Continuous Monitoring
After conducting an extensive checklist and a comprehensive overhaul, I resubmit your store for Google’s review. If the store is not immediately approved, I perform a rigorous 'fine-tooth comb' audit and submit it for a second evaluation. With a 93% success rate, I also provide post-approval monitoring to ensure your store maintains its integrity and stays compliant.
After several DIY attempts to fix these issues, many store owners find that errors in Google Merchant Center still persist—especially those involving subjective interpretations or requiring deeper technical knowledge. This is exactly where my specialized expertise becomes essential.
I understand that Merchant Center operates on two evaluation fronts: an automated check by bots and a potential manual review by a Google human specialist. Knowing how these two stages interact is the key to fixing problems for good.
The difference between manual review and automatic verification, and why you should pay attention to it:
I categorize Google's enforcement into two fronts. First, there’s Automated Verification, which is the constant, real-time monitoring performed by Google’s algorithms.
These systems scan your product feed, your website, and your policies to catch immediate red flags, such as price mismatches, broken URLs, or low-quality images. If they find a clear violation, your products are automatically disapproved.
Then, there is the Manual Review—a deep-dive analysis conducted by a Google Policy Specialist. This is triggered by more complex cases, such as suspected 'Misrepresentation' or inconsistent refund policies, and it’s usually what happens after an account suspension.
A human reviewer evaluates the full context of your business and website to make a final call. While this process takes longer, it is essential for resolving issues that technology alone cannot judge.
Now,
imagine the following situation:
I’ve seen how easy it is for a human reviewer—often based in a different country—to misinterpret your store’s details. You might have mistakenly labeled something as 'shipping' when you meant 'production time,' or used an ambiguous phrase like 'dispatched within 3 business days' without clarifying if that includes manufacturing.
To you, these are just minor oversights. But to an international reviewer who doesn't know your business, your audience, or your local market customs, these small details can be flagged as bad faith or a lack of consistency.
I manage your store with a founder's mindset
Glaucia
"Conteúdo Singular"
I’ve been helping merchants overcome account suspensions since 2022. Through a transparent and dedicated approach, I’ll make the essential improvements to ensure your store regains its visibility on the world’s leading search platform
Since 2022, I have been deeply studying Google Merchant Center policies, building a strong track record of approved stores. With a high rating on platforms like 99freelas as well as through direct consultancy, I have the expertise needed to help your store get approved too!
Ready to get your Merchant Center approved? Let’s dive in!
With our deep expertise in Nuvemshop, Shopify, and other leading e-commerce platforms, we provide a comprehensive service focused on creating optimized product feeds, auditing and fixing errors, and implementing digital marketing strategies.
Our goal is to ensure your store’s policy compliance and secure the best possible ranking in search results.